This is my DigiPak for the A2 Media Course.
The images start with the Poster. This is the poster for the release of the Single by the band. It has a release date, a review and where to buy it. Plus additional information including the record label logo, and the website. It also contains an image of the lead singer of the band.
The second and third image are the main images that you’ll see when buying the CD. It has all the conventions of a CD cover, with the band name, CD name, track listing, website, label name, distributor and writer names. The front cover reflects the poster directly and will catch the eye of the buyer because they would have seen the poster. The back cover continues the theme of the ‘lines’ – which as you can see, runs throughout the CD. The back is simple so that the front image is emphasised more. It is also a juxtaposition to the complex image that is the cover, again adding emphasis.
The third and forth images are from the main part of the inside of the digipak. The CD again clearly reflects the lines, as does the background, and the band logo is also imprinted on the CD. This is for help in case the owner loses the CD casing. I have had personal experience of losing the cases, and can’t for the life of me remember what band/album the CD is from! I wanted the ‘Inside without CD’ to just be see-through so as to avoid confusion.
Image number five is of the Spine of the CD. This is probably the image that they buyer is most likely to see when stacking or filing their CDs at home, or even in the record shop. This again plays on the idea of the lines, with the band logo, CD name and record label being shown.
The sixth and seventh images are of the two t-shirts that will come with the CD. On the front cover there will be a sticker with a size and colour of the t-shirt should the buyer want to specify colour and size for their preference. There is the band logo on the left arm of the t-shirt so people can tell that it is a part of the bands merchandise, as opposed to a normal shirt from a clothes shop.
Image eight is an example of a page from the booklet insert which contains the lyrics to the songs. It reflects the lines – as do all the other images. The lines as you can see are a continuing motif throughout the digipak, and will enable the public to distinguish that it is something from The FiftyFours. The buyer will be able to follow the lyrics while listening to the song. It will also enable the buyer to learn the lyrics should they ever want to quote them, or even sing them at a gig.
Images nine and ten are of the perks that come with the digipak. Image nine is of the flyer that every buyer will receive inside the digipak. They will have to take the flyer along to one of the gigs listed, and hand it over to the merchandise desk. The first 100 people to each gig will receive one piece of merchandise of their choice. Image ten is of the illusive Golden Ticket. This is found in one in every 100 CDs (or thousand, depending on CD demand) and enables the winner to free entry to any one gig, a goody bag of merchandise of their choice (limit to one of each piece of merch) and VIP backstage passes for them and a friend on the day of the gig. This Ticket never runs out of validity.
This is my digipak.